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For when you wonder, “What are other stores doing?”

AI staff who keep
an eye on your
Shopify store.

Your staff regularly check competitors for new products, price changes and campaigns. They compare what they find with your store and suggest ideas you can use — with the reasons and the steps.Their salary: from $29 a month.

Staff room

Standard example

Today’s work

01

Check your shipping information

Most competitors show their shipping costs and delivery times. Check that customers can easily find yours before they buy.

02

Check visits from Instagram

Strategy meeting

EthanToday, it’s worth starting with your shipping information.

Let’s have a strategy meeting.

Today’s summary

12 Sep 2026
Sales
$312
Orders
6
Visits
240
Conversion rate
2.5%
Screens are illustrative. Numbers and conversations are fictional examples.

You built the store.
Now what?

Does running your store day to day feel like this?

A store owner sitting on a bench outside the shop, looking at a phone.

I wonder what other storesare doing differently.

We check competitors for new products, prices and campaigns, compare you with their average and with what most stores already do, and work out what you could use in your own store.

A store owner holding a laptop, scratching their head and looking puzzled.

Where am I meant to lookin the Shopify admin?

The numbers you want to see first, like sales and orders, all on one screen.

A store owner standing between shelves and boxes, arms crossed, looking down.

I want more sales,but where do I start?

We tell you what to work on first, with the reasons and the steps.

Four staff members gathered around a store owner holding a checklist in the shop’s back room.

Let’s decide together
where to start today.

Your staff look into what competitors are changing and check your own sales and customer activity. Ethan, the store manager, pulls it all together and helps you decide what to try.

Learn from other stores.
Grow your own.

See what competitors are changing and how they compare with your store. With your sales and customer activity in view, we work out the right next step for you together.

Competitor sites & InstagramStandard & Pro

New products, price changes.
See how you compare.

Add the competitor sites you want to follow and your staff will check them regularly. They’ll let you know about new products, price changes and new pages such as campaigns and features.

  • Compare with the averageCompare your promotions, shipping, search visibility (SEO), usability (UX) and checkout flow with the scores of the competitors you’ve added (averaged when you add two or more).
  • Know the industry standardSee what most competitors already offer, and spot information or touches your store might be missing.
  • Learn from the leadersLook at what the highest-scoring stores do well and think about what you could bring into your own store.

Competitor sites: Standard: 1 site, checked weekly; Pro: 5 sites, checked daily.

On Pro, we also check competitors’ Instagram — engagement, their best-performing posts and a score for each account.

Competitor site updates

  • Willow WardrobeNew product

    A light spring jacket has been added.

  • Moonleaf ClosetPrice change

    Tote bag: $54 → $49.

  • Breeze & Co.New page

    A spring styling feature has been published.

Screens are illustrative. Numbers and conversations are fictional examples.

We only look at public information — never pages behind a login or personal data.

Your numbersStandard & Pro

Sales and customer activity,
on one screen.

See your sales and where your customers come from on one screen. Your staff also explain in plain words how the numbers have changed.

  • Where they come fromSee where customers find your store, such as search or Instagram.
  • What they do in your storeSee which pages customers view and where they leave.
  • How sales are changingSee how your daily sales are trending.

Checking how your store appears in Google Search and which words people search for is available on Pro.

Where customers come from

12 Sep 2026

Example of visits, orders and sales from search, Instagram and more
SourceVisitsOrdersSales
Search1403$156
Instagram802$104
Other201$52

Total sales for the day $312

Sales trend

6–12 Sep 2026 · Total $1,924

Sales from 6 to 12 September 2026. Demo data.
DateSales
6/9$260
7/9$208
8/9$312
9/9$260
10/9$364
11/9$208
12/9$312
Screens are illustrative. Numbers and conversations are fictional examples.
Seasons & search trendsPro

Get ready for
next season early.

We round up what people are searching for, seasonal trends and industry news, to help you plan products and your store for the season ahead.

Search demand
Interest in spring styles
Seasonal trend
Compared with last spring

Searches for spring styles are rising. Use last year’s numbers for the same period to plan your store.

Screens are illustrative. Numbers and conversations are fictional examples.
Strategy meeting & action listStandard & Pro

Not sure where to start?
Ask your staff.

Ask for a strategy meeting and Ethan will line up what’s worth doing today, in order. The action list shows the reasons and the steps for each one.

Improvement suggestions: Standard: 5 a month; Pro: 30 a month.

MiaVisits from Instagram are going up.

EthanLet’s check the information on your product pages so new visitors don’t get lost.

Priority: High

Check your shipping cost and delivery time information

  1. Open a product page
  2. Look for shipping costs and delivery times
  3. Add more detail if anything’s missing
Screens are illustrative. Numbers and conversations are fictional examples.
Daily & weekly reportsStandard & Pro

Every morning,
yesterday’s recap.

Your daily report covers yesterday’s sales, customer activity and what your staff noticed. It arrives by email every morning, starting the morning after you connect Shopify.

Monthly reports and Excel / PDF exports are available on Pro.

Today’s report

Delivered by email
Your numbers
Sales, orders and visits checked.
What your staff noticed
Visits from Instagram are going up.
What to check next
Can customers see shipping costs and delivery times before buying?
Screens are illustrative. Numbers and conversations are fictional examples.
Ad suggestionsPro

Talk through
your advertising, too.

Where should you advertise, and how much should you spend? Read your staff’s suggestions and work out an approach that suits your store.

Channel
Choose based on who you want to reach.
Budget
Pick an amount you can comfortably keep up.
Getting started
Decide why you’re advertising and which products to feature.
Screens are illustrative. Numbers and conversations are fictional examples.

What to do,
with the reasons and the steps.

Drawing on what competitors do well and on your own numbers, we suggest ideas you can use — with why we think so, how to go about it, and how you’ll know it’s done.

ShopStaff gives you the suggestions and the steps. You make the actual changes yourself. We never change your products, prices, design or settings.

EthanLet’s start today by checking your shipping information.

Priority: High

Check your shipping cost and delivery time information

Why
Most competitors show their shipping costs and delivery times. Check that customers can easily find this on your store before they buy.
How
  1. Open one of your most-viewed product pages
  2. Check that shipping costs and delivery times are easy to find
  3. If they’re hard to find, add a line near the product description
Done when
Shipping costs and delivery times are easy to find on your most-viewed product pages.
Screens are illustrative. Numbers and conversations are fictional examples.

Tell your staff
which stores to watch.

Connect Shopify and add competitor sites. Read what your staff found and what they suggest, then pick what suits your store.

  1. 01

    Connect Shopify

    Approve ShopStaff in Shopify and visit tracking is set up too. You can connect Instagram and Google later.

  2. 02

    Add competitor sites

    Add the competitor sites you’re curious about. Your staff regularly check them for new products, prices and new pages. On Pro, they also check competitors’ Instagram and market information.

  3. 03

    Read the reasons and steps

    Open the action list to see what to do, why, and how. Read it through, then pick what suits your store.

  4. 04

    Look back with reports

    Look back at what your staff found and how your sales and customers are tracking. Daily and weekly reports arrive by email.

Competitor sites are checked weekly on Standard and daily on Pro. When data appears depends on the connected service.

4 staff members
working in your store.

On Standard, Ethan and Mia look after your store — a team of 2. On Pro, Leo and Emma join too, making a team of 4.

From Standard

Ethan

Store manager

Pulls together sales trends and what the other staff have found. The manager who helps you decide what to tackle first today.

From Standard

Mia

Instagram & traffic

Keeps an eye on your Instagram and where customers come from, and thinks about how to get your store noticed.

Joins on Pro

Leo

Search & competitors

Checks competitor sites for new products and price changes, and how their Instagram is performing. Also looks after SEO so people can find you in search.

Joins on Pro

Emma

Customers & repeat buyers

Looks at how many customers come back to buy again and how customers behave, and thinks about how to bring them back.

The right AI
for each job.

Inside ShopStaff, we use AI from Claude, ChatGPT and Gemini, each for the work it suits best. We choose which one to use, so you don’t need to pick an AI or sign up for anything separately.

Claude
AI from Anthropic. Writes the things that should sound natural and friendly, like your staff’s messages and daily reports.
ChatGPT
AI from OpenAI, the company behind ChatGPT. Builds step-by-step writing such as the steps in suggestions and campaign plans.
Gemini
AI from Google. Sorts the changes on competitor sites and organises large amounts of information.

If one AI goes down, we switch to another and keep working. All you connect is Shopify. You can add Instagram later, whenever you like.

We never change your store.

ShopStaff only reads your order, product and customer information and adds a small piece of code to record store visits. We never change your products, prices, design or settings.

We never enter your customers’ names, addresses or email addresses into AI, and as a rule we don’t store them either.

Our privacy policy explains what information we use and why, how long we keep it, and how it’s deleted.

Read our privacy policy

Salary

Hire your staff,
month by month.

Choose Standard to follow changes on competitor sites, or Pro to also watch competitors’ Instagram and market trends. Both come with a 7-day free trial, starting the day you approve the plan in Shopify.

Standard

$29/month

A team of two: Ethan and Mia

Mia joins the team

  • Check competitor sites for new products, prices and new pages (1 site, weekly)
  • Improvement suggestions with reasons and steps (5 a month)
  • Your store’s numbers, clearly on one screen
  • Strategy meetings to decide where to start today
  • Instagram integration
  • See which pages customers view and where they leave
  • Daily and weekly reports by email
Start 7-day free trial

Pro

Recommended

$49/month

A full AI staff team led by Ethan

Leo and Emma join the team

  • Check competitor sites for new products, prices and new pages (5 sites, daily)
  • Competitors’ Instagram engagement, top posts and account scores
  • Search trends, seasons and industry news
  • Everything in Standard
  • Improvement suggestions with reasons and steps (30 a month)
  • Google integration (Search Console)
  • See which words people search to find your store
  • Advertising suggestions
  • Monthly reports and Excel / PDF exports
Start 7-day free trial

Prices are in US dollars. If your Shopify bill is in another currency, Shopify converts the amount. The amount you’re charged may differ slightly depending on the exchange rate.

FAQ

Can I use it with a store that isn’t on Shopify?

ShopStaff is AI staff for running a Shopify store, so you’ll need a Shopify store to use it.

What do you check on competitor stores?

We check their sites for new products, price changes and new pages such as campaigns and features. You can compare your promotions, shipping, search visibility, usability and checkout flow with the scores of the competitors you’ve added (averaged when you add two or more). On Pro, you can also see engagement on competitors’ Instagram posts and a score for each account. Competitor research only looks at public information — never pages behind a login or personal data.

I’m not a numbers person. Can I still use it?

Yes. Your staff read your sales and customer activity and explain in plain words what’s happening and what might be worth doing. If anything’s unclear, just ask for a strategy meeting.

What do I need to get started?

Just a Shopify store. Approve ShopStaff in Shopify, then add the competitor sites you want to follow. You can connect your store’s Instagram (professional account) later. To get started, choose Start 7-day free trial.

Does it work for a small store?

Yes. Seeing what competitors are changing, and what most stores already do, helps you decide what to work on. While your own numbers are still small, we only tell you what they can reliably show.

Do I do the work myself?

Yes. ShopStaff tells you what to do, why, and how. You read the suggestions, choose what to take on, and make the changes yourself.

Will ShopStaff change my store without asking?

No. ShopStaff only reads your order, product and customer information and adds a small piece of code to record store visits. We never change your products, prices, design or settings.

If I follow the suggestions, will my sales go up?

We can’t promise more sales. Every suggestion comes with the reasons and the steps, so you can check whether it suits your store before trying it.

How do you handle my customers’ information?

We never enter your customers’ names, addresses or email addresses into AI, and as a rule we don’t store them either. See our privacy policy for details.

When and where do the daily and weekly reports arrive?

Reports are switched on from the start. From the morning after you connect Shopify, yesterday’s report arrives by email every morning, sent to your store’s email address in Shopify. You can change the address or stop the reports in Settings at any time.

Can I try it for free?

Yes. Both Standard and Pro are free for 7 days from the day you approve the plan in Shopify, and you won’t be charged until the trial ends. After that, your plan is charged every 30 days and added to your Shopify bill. The free trial can only be used once per store.

Which plan should I choose?

If you’re starting by following changes on competitor sites, choose Standard. If you also want competitors’ Instagram, search trends, seasons and industry news, we recommend Pro. Competitor sites: Standard: 1 site, checked weekly; Pro: 5 sites, checked daily. Improvement suggestions: Standard: 5 a month; Pro: 30 a month.

What currency are the prices in?

Prices are in US dollars. If your Shopify bill is in another currency, such as Australian dollars, Shopify converts the amount on your bill. Depending on your country, Shopify may also add tax.

Can I cancel?

Yes. You can cancel any time from your Shopify admin. You won’t be charged by ShopStaff until the free trial ends.

Let’s decide
what to do today, together.

Let other stores’ ideas inspire yours. Spend 7 days looking at competitors with your new staff.

Free for 7 days from the day you approve the plan in Shopify. You won’t be charged until the trial ends.